Master Publitalia Mediaset: marketing and communication
Master Publitalia, based since 1988 within Mediaset's studios in Cologno Monzese, trains marketing and communication professionals through real business cases from companies like Bosch, Danone, Coca-Cola, Ferrero, Nestlé, Samsung and Vodafone.
About Master Publitalia
The Master in Marketing, Digital Communication and Sales Management, known as Master Publitalia, is based in Cologno Monzese, on the outskirts of Milan, within Mediaset's studios, specifically in the Lumière building. The postgraduate course, lasting a total of 13 months between classroom time and internship, is organized by Publitalia '80, the advertising concessionaire of the Mediaset Group, and trains professionals in marketing, trade, sales, and digital and multimedia communication, with a focus on the market of large enterprises and leading international brands.
Students work on real business cases proposed by multinational companies such as Bosch, Danone, Coca-Cola, Esselunga, Ferrero, Nestlé, Samsung and Vodafone, receiving direct evaluations from company contacts. The master also participates in the City of Milan's Mentorship Milano project and includes volunteer activities in collaboration with Mediafriends, FAI and AIRC.
Main academic areas
Master in Marketing, Digital Communication and Sales Management (post-graduate, full-time)
Master Publitalia statistics and indicators
Employability: specific figure not published; the highly selective nature and direct link with Publitalia '80 suggest a good placement rate in the media/marketing sector. Master delivered in Italian.
Master Publitalia's history
Master Publitalia was established in 1988 by Publitalia '80, a Mediaset Group company born as the advertising concessionaire for the group's television networks, with the goal of training new generations of marketing and communication professionals capable of operating from day one within the context of large enterprises and leading national and international brands. Placing the master's headquarters directly within Mediaset's studios in Cologno Monzese has been a distinctive feature of the program since its founding, giving students direct contact with the group's corporate and media environment.
Over more than thirty-five years of activity the master has built a solid network of collaborations with leading market companies across various sectors, from consumer goods to technology, from cosmetics to automotive, regularly involving them in designing real business cases entrusted to students as an integral part of the educational pathway. In more recent years the program has expanded its social dimension, joining mentorship initiatives promoted by the City of Milan and developing volunteer collaborations with non-profit organizations, confirming an evolution of the educational model toward greater attention to social responsibility.
What people say online about Master Publitalia
The program enjoys a solid reputation in the Italian communication and marketing sector thanks to the strong Mediaset brand.
The location within Mediaset's studios in Cologno Monzese represents a highly appreciated distinctive feature, offering direct immersion in the group's media and corporate environment from day one of the pathway.
Working on real business cases proposed by leading multinational companies, with direct feedback from company contacts, is generally considered a significant added value compared to purely theoretical pathways.
- Decades-long program history (since 1988) and strong Mediaset brand prestige in Italian communication
- Location within Mediaset's studios, with direct immersion in the media environment from day one
- Real business cases with leading multinational companies (Bosch, Danone, Coca-Cola, Ferrero, Nestlé, Samsung, Vodafone)
- Participation in social responsibility initiatives such as Mentorship Milano and collaborations with Mediafriends, FAI and AIRC
- Alumni network directly managed by Publitalia '80, with prestige in the Italian media/marketing sector
- Limited presence of widely available independent reviews on general-purpose platforms
- More limited international projection compared to other English-taught Master's programs
FAQ — Master Publitalia
Master Publitalia represents a unique case in the Italian education landscape: its physical location within one of the country's leading media groups offers an immersive experience impossible to replicate in a purely academic context, with direct access to the marketing and communication world of major international brands.
