Master in Brand Communication: Design, Building and Management of the Brand

The master integrates brand strategy, creative communication and project management to train professionals able to manage brand communication projects in companies and agencies. The programme explores the professional roles typical of the sector, including Account, Strategic Planner, Media Planner, Brand Strategist, Brand Manager and Communication Manager, and provides the tools to conceive, build and manage the brand over time, coordinating strategy, creativity and project management. The programme considers the brand as an asset to be built and protected over time, coordinating messages, channels and visual identity in a way that is consistent and recognisable to the public.

Teaching lasts fifteen months, for a total of 60 credits, and is held in person in Milan. The programme opens with introductory courses, from October 19 to November 1, 2026, which carry no credits, and continues with the main programme from November 2, 2026. Teaching is entrusted to over fifty faculty members and industry professionals and uses case studies, exercises and lectures, so as to link theoretical knowledge to real situations. The page does not specify the language of instruction, presumed to be Italian, or the price, the number of places or the deadlines. The presence of many professionals makes it possible to learn at first hand how agencies and companies work, to discuss real cases and to build relationships useful for entering the job market or for professional growth. The initial introductory courses, carrying no credits, serve to align participants' basic knowledge before the start of the main programme, making the group more homogeneous and easing later work.

The aim is to train professionals to manage brand communication projects in companies and agencies. The programme prepares students for roles in communication, branding, digital strategy and reputation management. The master is aimed at first- or second-level graduates, or holders of equivalent foreign qualifications, from different fields such as communication, economics, design, social sciences and the humanities, who wish to build strategic and operational skills to work with brands, from defining identity and positioning to media planning and managing the relationship with the public, in a market where reputation and brand consistency are decisive competitive factors. The presence of over fifty professionals makes it possible to learn directly about the different roles in the sector and to steer one's professional choices towards strategy, creativity or media management. The master also fosters the ability to work in teams, to present proposals to clients and teams and to coordinate complex communication projects.