Courses in Advertising

Advertising is the field where creativity and strategy meet to create campaigns capable of moving, informing and persuading people. Master's programmes in Advertising train professionals for creative agencies, media centres and company marketing departments, in a market where digital channels, video and social networks have revolutionised the way people are reached.

The programmes cover copywriting, art direction, creative strategy, media planning, brand communication, digital advertising, social advertising, video and content production, market research, account management and the ethics of commercial communication. Students develop complete campaigns starting from a real brief, from defining the idea to presenting it to the client, guided by creatives and strategists who work in the main Italian and international agencies.

A master's in Advertising lets you acquire skills in concept development, persuasive writing, target analysis, investment planning, results measurement and client relationship management. You learn to work in creative teams and to use online advertising tools, data and analytics to optimise campaigns in real time. Many courses end with a portfolio of campaigns presented to a jury of professionals, an effective calling card for your first job in an agency.

Professional opportunities include copywriter, art director, creative director, strategic planner, media planner, account executive, digital advertising specialist, social media strategist and producer. You can work in advertising and digital agencies, media centres, production houses, companies, publishers, online platforms and consulting firms, or start a freelance business.

On Masters Hub Italia you can compare the available master's programmes in Advertising, assessing location, duration, cost, faculty and syllabus. With the filters you can quickly find the path best suited to your creative or strategic profile.

If you have original ideas and want to see them turned into campaigns that people remember, explore the master's programmes in Advertising and choose the training that will let you enter a stimulating, competitive and constantly evolving sector.