Master in Marketing & Service Management

The Master in Marketing & Service Management is a first-level programme of the University of Naples Federico II, organised by the Department of Economics, Management, Institutions. It prepares graduates to face hypercompetitive markets with strategic and operational marketing skills, applicable in particular to service-oriented companies. The master takes place in person in Naples. In service companies, value for the customer comes from experience and relationship, as well as from the product itself. The master focuses on up-to-date marketing tools and on creating value for the customer, to meet the needs of highly competitive markets, in which companies must differentiate themselves and better understand purchasing behaviour.

The programme concentrates on up-to-date marketing tools and methodologies, with attention to creating value for the customer. It combines theoretical teaching with practical exercises and with the analysis of real business cases. The page mentions project work opportunities, whose details are referred to the regulations. The duration, credits and language are not stated, and the language is inferred to be Italian. The use of real business cases and exercises makes it possible to link theory to practice, and the project work activities, cited by the page, offer opportunities to work on concrete problems. The details of these activities are not stated, nor is the split between lessons and group work. The programme takes place in person in Naples.

The career opportunities include marketing analyst, marketing consultant, marketing manager, commercial manager and strategic marketing roles in various sectors. A bachelor's or master's degree is generally required for admission, with specific requirements referred to the official regulations, and the page mentions a structured admission process. The cost is €3,500. Start date, places and scholarships are not reported. The career opportunities include roles as marketing analyst, consultant and manager, sales manager and strategic marketing. The cost is €3,500. The page mentions a structured admission process and refers to the regulations for the requirements. Duration, credits and calendar must be checked with the department. Before applying it is advisable to compare this information with that published on the university's official website, which may be more up to date than the page. It is also advisable to contact the department's teaching office to clarify any doubts about attendance, lesson calendar, assessment methods and organisation of the final exam. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.