Master’s Degree in Marketing for Made in Italy

The Master's Degree in Marketing for Made in Italy is offered by the University of Brescia, Department of Economics and Management, based in Mantua. It integrates economic foundations, legal skills, innovative digital tools, practical workshops and seminars with industry experts, with an emphasis on sustainability and social responsibility. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

The course lasts two years, full-time and in person. The language is English, with a minimum B2 certification. Curricular and extracurricular internships are planned.

The aim is to train specialists able to analyse markets and define innovative marketing strategies to promote Italian excellence in the world. Career outcomes are marketing analyst, strategic marketing consultant, international marketing expert, international sales manager, online marketing manager and digital marketing specialist, with placement support. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.