Master’s Degree in Strategic Management and Digital Marketing

The Master's Degree in Strategic Management and Digital Marketing is offered by the University of Bari Aldo Moro. The course integrates business strategies and digital tools, with digital analytics, SEO and SEM, social media management, strategic planning, product innovation and digital transformation. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

Teaching is full-time in person, in Bari.

The aim is to train professionals and managers able to interpret and lead digital transformation, with skills in strategy and digital marketing. The career opportunities indicated are marketing analyst, digital marketing consultant, digital marketing director, marketing manager, digital strategist and strategic marketing manager. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.