Master in e-Commerce Management and Digital Strategies

The Master in e-Commerce Management and Digital Strategies, first-level, is offered by the University of Bari Aldo Moro. The curriculum integrates theoretical lessons and laboratory activities with a practical orientation towards immediate application at work. The areas of in-depth study are e-commerce management, digital marketing, social media marketing, data analysis and cybersecurity. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

The master lasts one year, for 1,500 hours, and is worth 60 credits. It is taught in person in Bari. The cost is 7,500 euros, with the option of payment in instalments.

The master is aimed at graduates and professionals interested in the digital field. The related professions are e-commerce manager, digital marketing specialist, e-commerce strategist and digital communication expert. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.