Master in International Marketing Management & Digital Context

The Master in International Marketing Management & Digital Context, first-level, is offered by the University of Bergamo. The main areas are marketing and international marketing (260 hours), business internationalisation (60 hours), international economics and trade (70 hours) and language studies (20 hours). The pathway emphasises marketing and international marketing strategies, together with digital communication, new media and product development. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

The master is part-time and lasts one year, for 1,500 hours: 410 of classroom teaching, 400 of internship or project work, 615 of individual study and 75 of thesis. It is worth 60 credits and costs 5,900 euros, VAT-exempt. The language is Italian, with some modules in English. The start is indicated for November 30, 2026, a future date. The venue is Bergamo.

The career opportunities are export marketing manager for SMEs, product manager and area manager in the trade and marketing sectors. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.