Master in Project Manager and Digital Innovation for Rural Tourism

The first-level Master in Project Manager and Digital Innovation for Rural Tourism is offered by the Department of Humanistic, Scientific and Social Innovation of the University of Basilicata. It combines theoretical lessons, analysis of practical cases and the use of digital tools to develop skills in strategic planning, stakeholder management, design of tourist services and digital promotion, with an emphasis on rural tourism innovation, sustainability and territorial marketing. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

The master is worth 60 credits and is taught in person in Potenza. The meta description mentions an internship and a project work.

The aim is to train professionals able to manage rural tourism services. The career opportunities indicated are public bodies for territorial development, tourism businesses, local promotion agencies and consulting firms specialising in rural tourism. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.