Master in Digital Business Development – Business and Digital Channel Development

The Master in Digital Business Development - Business and Digital Channel Development, first level, is offered by the University of Bergamo. It covers digital strategy, advertising, e-commerce, project management, data analytics, marketing automation and artificial intelligence applications, and issues an Open Badge for each module and a Milestone Badge for the clusters. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

The format is blended: 67% online and 33% in person at weekends, in Bergamo. The master lasts 12 months, with 1,500 hours, and is worth 60 credits. The cost is €7,500. The language is Italian. A compulsory 300-hour internship at partner companies is planned.

The aim is to train professionals able to guide strategic and operational choices in the digital landscape and to build digital solutions by combining technical and managerial skills. The page reports an employment rate of 96.9% and career outcomes in digital marketing, e-commerce, project management and business development. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.