Course in Creativity for Innovation

The Course in Creativity for Innovation is an advanced specialisation programme, and therefore not a master, that explores the link between creative thinking and innovation in business and professional contexts. The programme shows how creative processes can drive the development of new products, services and working models, including through the use of emerging technologies. The topics listed include generative artificial intelligence, augmented reality, big data and virtual reality, treated as tools in the service of creativity and not as ends in themselves. Creativity is approached as a skill that can be trained, and not as an innate talent: the course offers methods for generating ideas, exploring alternatives, testing solutions and evaluating them. The aim is to offer participants a way of working that fosters divergent thinking and, at the same time, knows how to converge towards results that are useful for the organisation.

One part of the course is devoted to the ethical and social impact of technologies: participants are invited to assess the consequences of design choices on people, organisations and society. Teaching is in Italian, in person in Milan, and the course lasts four months. The page does not give the credits, the total hours of lessons, the breakdown between theory and practice, or the final assessment methods. The lecturers and any workshops are not described precisely either. The technologies cited on the page, from generative artificial intelligence to virtual and augmented reality, are presented as tools that expand creative possibilities: they make it possible to produce content, simulate scenarios, analyse large amounts of data and imagine new experiences. Participants learn about their potential and learn to use them with a critical spirit and in a way consistent with their objectives.

The aim is to develop innovation skills in professionals who work in companies, creative studios, public administrations or consulting firms and who wish to integrate creativity into decision-making processes. The course is suited to those who want to engage with digital transformations with a critical and proactive approach. The application deadline is October 22, 2026 and the start date is November 5, 2026: these are therefore dates in the future relative to today, and enrolment appears still open according to the page. The price is not stated. The attention to ethical and social effects reflects an awareness that innovation is not neutral. The course invites participants to consider topics such as transparency, the protection of people and the responsibility of those who develop and adopt new technologies. Those who attend are therefore encouraged to integrate the creative dimension with a reflection on the consequences of their choices, at work and in society.