Course in Digital Strategy and Skills for Digital Transformation

The course addresses the digital transformation of organisations through three pillars: Digital Innovation, Digital Transformation and Digital Strategy. The aim is to offer models and tools to manage these processes effectively, developing managerial skills and the ability to create innovative business models. The content includes the lean startup approach, change management, the transformation of organisational structures and the building of flexible business processes able to adapt quickly to evolving markets and technologies. The lean startup approach, in particular, invites participants to quickly test new ideas, validate them with customers and adapt them, reducing risks and accelerating innovation even in established organisations.

Teaching lasts seven months and alternates classroom training with individual study activities. The course is held in person in Milan, full time, and is an advanced specialisation course, not a first- or second-level master. The page gives April 16, 2026 as the enrolment deadline and April 30, 2026 as the start of activities. The total hours, credits, assessment methods, internship, price and language of instruction, presumed to be Italian, are not specified. The alternation between lessons and individual work makes it possible to study topics in depth at one's own pace, applying concepts to cases from one's own professional context, and to discuss in class with faculty, experts and colleagues from different sectors. Discussion in class with faculty and experts makes it possible to examine concrete cases and apply models and tools to the specific challenges of one's own context, while individual work encourages personal in-depth study.

The aim is to prepare students for leading roles in innovation and digital transformation processes in companies. Related professional figures are Digital Transformation Manager, Digital Innovation Manager, digital marketing consultant, business strategist and digital communication expert. The course is aimed at bachelor's graduates and holders of master's or equivalent degrees, including those with recognised equivalent foreign qualifications, who wish to acquire a strategic vision of digital and tools to lead change in companies of all sizes, using technologies as a lever for competitiveness and new business models. The programme is useful for those who intend to take on coordination roles in innovation projects or strategic consulting, in a market that requires the ability to turn technologies into business results. The programme also fosters the ability to communicate digital strategy to teams and executives and to involve people in organisational change.