Course in Trends in the New Luxury Industry

The advanced specialisation course examines the transformations that are changing the luxury industry. A first axis concerns digital disruption and its effects on supply chains, customer experience and brand communication. A second axis deals with sustainability and ESG strategies, that is, environmental, social and governance, which today shape the choices of many companies in the sector. The programme also presents international best practices in luxury management, with a comparison of different organisational and business models. The approach is that of a programme updated on the most recent trends, designed for those who must make decisions in a rapidly evolving market. Luxury is a sector in which value derives from the combination of brand identity, quality, exclusivity and the ability to tell a coherent story, and the course invites reflection on how these characteristics can be preserved and renewed in the digital era and in a context of greater attention to social and environmental responsibility.

The course lasts four months and is organised in blended mode: the main part of the teaching is online, while one week is held in person in Milan. The week in the classroom is devoted to networking and direct discussion with professionals in the sector, and includes visits to leading companies. The course is promoted by the Department of Management Engineering of the Polytechnic University of Milan, in collaboration with Istituto Marangoni, a school known for training in fashion and design. The page does not state the total hours, the credits, the individual modules, the final assessment methods or the language of instruction, presumed to be Italian on the basis of the page content. The collaboration between the Polytechnic University of Milan and Istituto Marangoni combines managerial and engineering expertise with a training tradition linked to the world of fashion and design, with the aim of offering participants a point of view that holds together the economic and creative dimensions.

The aim is to develop skills in digital innovation, sustainability strategy and positioning in luxury markets, in order to take on responsible roles in companies in the sector. The course is aimed at bachelor's graduates and holders of master's or equivalent degrees, including holders of equivalent foreign qualifications. The related professional figures are luxury market analyst, luxury brand manager and sustainability management expert. The blended format makes it possible to combine study with work, and makes the course suited both to those already working in a company who want to update their skills and to those who wish to approach the luxury sector with specific preparation. The short stay in person also makes it possible to visit companies and meet professionals, and is a concrete opportunity to build relationships that may prove useful in one's career, in a sector where networks of contacts and first-hand knowledge of companies carry significant weight.