First-Level Master in Artificial Intelligence and Data Science for the Management and Promotion of Tourism Systems

The first-level Master in Artificial Intelligence and Data Science for the Management and Promotion of Tourism Systems is offered by the University of Sannio, in Benevento. It integrates technology and management, with the application of advanced data analytics and artificial intelligence tools, ethics and sustainability in digital solutions for tourism. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context. The information available on the page remains brief, so it is advisable to explore the teaching plan with the university.

The master lasts 12 months, for 60 credits, full-time and in person. The language is Italian. The cost is €1,500. The start date is not stated. The internship is cited as a component of the project work; career services are not detailed. The concrete organisation of lessons, laboratories and assessments is defined by the regulations and the teaching calendar, which the university communicates to admitted candidates. Any aspects not indicated on the page, such as credits, venues or teaching staff, should be clarified with the secretariat.

The aim is to develop specialist skills in support of digital innovation in tourism, integrating data, technology and management. The career opportunities are local authorities, tourism businesses, consulting firms and innovative startups, with profiles such as tourism promoter, data analyst and destination manager. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Before applying it is advisable to compare this information with that published on the university's official website, which may be more up to date than the page. It is also advisable to contact the department's teaching office to clarify any doubts about attendance, lesson calendar, assessment methods and organisation of the final exam. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments. It may also be useful to ask whether information sessions or orientation days are held, in which lecturers present the course and answer candidates' questions. Finally, it is advisable to check the application deadlines and the documents to attach, because enrolment deadlines may be short and vary from one academic year to the next. It should also be clarified whether the cost indicated includes all activities, or whether additional fees, enrolment taxes or costs for materials and for the final exam, if any, are charged.