First-Level Master in Management, Innovation and Performance in Sport

The first-level Master in Management, Innovation and Performance in Sport is offered by the University of Sannio, in Benevento. The programme covers the management of sports organisations, marketing, sports performance and data analytics, with a mix of distance learning, individual study, project work and practical activities for 1,500 hours. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context. The information available on the page remains brief, so it is advisable to explore the teaching plan with the university.

The master lasts one year, for 60 credits, full-time; the page states it is in person in Benevento, while also mentioning a distance-learning component. The language is not declared and is presumed to be Italian. The cost is €1,600. The start date is not stated. Project work and practical activities are included. The concrete organisation of lessons, laboratories and assessments is defined by the regulations and the teaching calendar, which the university communicates to admitted candidates. Any aspects not indicated on the page, such as credits, venues or teaching staff, should be clarified with the secretariat.

The aim is to prepare professionals able to manage and enhance sports organisations and events, with integrated organisational, managerial and communication skills. The career opportunities are sports performance analyst, sport manager, sports marketing consultant and sports event organiser. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Before applying it is advisable to compare this information with that published on the university's official website, which may be more up to date than the page. It is also advisable to contact the department's teaching office to clarify any doubts about attendance, lesson calendar, assessment methods and organisation of the final exam. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments. It may also be useful to ask whether information sessions or orientation days are held, in which lecturers present the course and answer candidates' questions. Finally, it is advisable to check the application deadlines and the documents to attach, because enrolment deadlines may be short and vary from one academic year to the next.