Master in Project Manager and Digital Innovation for Rural Tourism – Proditur

The first-level Master in Project Manager and Digital Innovation for Rural Tourism (Proditur) is offered by the Department of Humanistic, Scientific and Social Innovation of the University of Basilicata. The curriculum integrates management, sociology and digital technologies with lessons, applied workshops, project work and internships. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context.

The master has a blended format, online and in person, based in Potenza, and up to 80% of the pathway can be done at a distance. The internship is cited as a component. This entry is parallel to the one at row 651.

The aim is to train professionals able to analyse and manage the whole supply chain of rural tourism services, with a focus on digital communication strategies and territorial innovation. The career opportunities indicated are private companies, public bodies, startups and territorial innovation roles in rural tourism management and digital marketing. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments.