Master’s Degree in International Marketing and Management

The Master's Degree in International Marketing and Management is a two-year, 120-credit course of the University of Naples Parthenope. The programme concerns marketing, internationalisation, business innovation and project management, with the possibility of obtaining CAPM certification. Teaching includes theoretical lessons, e-learning, business testimonies and project work. The course trains managers for companies that operate in international markets. It addresses marketing, internationalisation and business innovation and includes project management, with the possibility of obtaining an internationally recognised certification, the CAPM.

The course is full-time and in person in Naples, in Italian, with the possibility of doing the thesis in English. The internship is compulsory and placement support is offered by a dedicated Placement Office. Price and start date are not stated. Teaching includes lessons, e-learning, business testimonies and project work, but the most relevant feature is the compulsory internship, which guarantees contact with companies. The page mentions an Innovation curriculum, for which English at B2 is required, without describing the other curricula. It is advisable to check in the study plan which are available.

The aim is to train professionals specialised in international business management, for managerial roles in internationalised companies and consulting firms. The career opportunities are international market analyst, global marketing consultant, international marketing manager, international sales manager and digital marketing specialist. The career opportunities include international market analyst, global marketing consultant, international marketing manager, international sales manager and digital marketing specialist. The course is aimed at bachelor's graduates in economic and related disciplines. A dedicated Placement Office supports entry into work. Before applying it is advisable to compare this information with that published on the university's official website, which may be more up to date than the page. It is also advisable to contact the department's teaching office to clarify any doubts about attendance, lesson calendar, assessment methods and organisation of the final exam. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments. It may also be useful to ask whether information sessions or orientation days are held, in which lecturers present the course and answer candidates' questions. Finally, it is advisable to check the application deadlines and the documents to attach, because enrolment deadlines may be short and vary from one academic year to the next. It should also be clarified whether the cost indicated includes all activities, or whether additional fees, enrolment taxes or costs for materials and for the final exam, if any, are charged.