Master in Strategic Design. Building New Businesses and Strategies Through Design

The master integrates theoretical, design and lab modules to train specialists able to govern innovation processes through design. The content covers problem setting and problem solving, design capability and strategic vision, managing complexity, the integration of product, service and communication, scenario-building and idea generation, as well as effective communication within multidisciplinary teams. Design is understood as a strategic lever for building new businesses and guiding organisations' choices. Strategic design considers the project not only as the definition of a product, but as a way of reading contexts, identifying opportunities and steering the decisions of companies and organisations towards new models of value.

Teaching lasts fifteen months and is held full time and in person in Milan. The programme includes theoretical modules, design activities and labs, and provides a period of field experience through a curricular internship or a professional project of 500 hours. The page does not specify the credits, the assessment methods or the language of instruction, indicating only generically that some teaching is in English. The alternation between theoretical study and group design work makes it possible to develop analysis, synthesis and presentation skills, while the internship or professional project makes it possible to work with companies and organisations on real problems, building a portfolio of projects and a network of contacts in the professional world. Working in multidisciplinary teams, typical of the programme, makes it possible to experience collaboration among designers, managers, engineers and communication experts, a decisive skill in innovation projects.

The aim is to train specialists able to govern innovation processes. Career opportunities include design strategist, strategic marketing consultant, business strategist, product innovation manager and strategic planner. The master is aimed at graduates, holders of master's or equivalent degrees and academic diploma holders of first and second level, including those with equivalent foreign qualifications, from fields such as design, architecture, engineering, economics and communication, who wish to combine design sensitivity and strategic vision to lead innovation in companies, agencies and organisations, in contexts where the ability to integrate products, services and communication makes the difference. The programme is particularly useful for those who wish to move from designing a single product to defining strategies and offering systems, in companies, consulting firms and public organisations. The programme also fosters the ability to present ideas and scenarios effectively to different audiences, from project teams to company leadership.