Second-Level Master in Management, Innovation and Performance in Sport

The second-level Master in Management, Innovation and Performance in Sport is offered by the University of Sannio. It ranges from the organisation and management of sports clubs to marketing, up to performance analysis and the strategic use of data, with mainly synchronous teaching, supplemented by individual study, project work and a final exam. The pathway is aimed at those who wish to deepen and update their skills, with a structure that links theoretical reflection to concrete applications in the relevant professional context. The information available on the page remains brief, so it is advisable to explore the teaching plan with the university.

The master is online and full-time and lasts 12 months, for 1,500 hours and 60 credits. The language is not specified and is presumed to be Italian. The cost is €1,600. The start date is not stated. Project work is provided, while no compulsory in-person internships are required. The concrete organisation of lessons, laboratories and assessments is defined by the regulations and the teaching calendar, which the university communicates to admitted candidates. Any aspects not indicated on the page, such as credits, venues or teaching staff, should be clarified with the secretariat.

The aim is to train highly qualified professionals able to take on strategic responsibilities in sports organisations, with a focus on digital innovation, communication and marketing strategies. The career opportunities are sports club managers, sports consultants, event organisers, performance analysts and sports marketing managers. Upon completion, those who successfully finish the pathway obtain the qualification provided and can use the skills acquired in their own professional field or in further study. Concrete prospects nevertheless depend on each participant's starting profile and experience. Before applying it is advisable to compare this information with that published on the university's official website, which may be more up to date than the page. It is also advisable to contact the department's teaching office to clarify any doubts about attendance, lesson calendar, assessment methods and organisation of the final exam. Those who work should carefully assess the commitment required, in terms of weekly hours and attendance, to understand whether the programme is compatible with other professional or personal commitments. It may also be useful to ask whether information sessions or orientation days are held, in which lecturers present the course and answer candidates' questions. Finally, it is advisable to check the application deadlines and the documents to attach, because enrolment deadlines may be short and vary from one academic year to the next.